At Insightiva, we are dedicated to transforming the way businesses harness the power of data. Founded in 2019 and headquartered in Athens, our team of seasoned professionals brings over 15 years of diverse industry experience across sectors such as online gambling, automotive, transportation, FMCGs, banking, media, energy, financial services, education, beauty, and consulting.

We specialize in seamlessly integrating first-party, third-party, and market data to empower organizations to make informed, strategic decisions. Our core expertise lies in brand positioning, go-to-market strategies, and growth-focused marketing execution, all grounded in actionable insights and intelligent analytics.

Over the years, we’ve helped:

• Automotive brands define sharp product positioning and local launch strategies across competitive European markets, bridging the gap between consumer expectations and dealer execution.
  
  
• Online gambling operators refine their value propositions and unlock new user segments through behavior-based segmentation, market prioritization, and performance-aligned messaging.
  
  
• Financial institutions and fintechs gain clarity in complex product portfolios, mapping audience needs to tailored offerings and improving digital acquisition through insight-led targeting.
  
  
• Energy providers better understand B2B and B2C customer behavior, helping them reposition services in a rapidly shifting sustainability-driven landscape.
  
  
• Education brands improve regional relevance and international enrollment by aligning content and channel strategies with local market signals.
  
  
• Media companies optimize content planning, channel mix, and monetization models using cross-platform consumer insight.
  
  
• Beauty and wellness brands uncover growth opportunities by blending qualitative brand insights with audience data to support positioning and innovation.
  
  
• Consulting firms enhance their client delivery with specialized data and strategy inputs, particularly in marketing, transformation, and innovation workstreams.
  
  

We believe that understanding data is the key to unlocking business potentialand the difference between moving fast and moving smart. With a commitment to innovation, clarity, and measurable impact, we work collaboratively with our clients to design solutions that solve today's challenges and create tomorrow’s growth.

Choose Insightiva as your partner in navigating the data-driven landscape—and turn insight into action.